Search engine optimisation
How to do the BEST you can in search-engine results
Most people who worry about search engine optimisation (SEO) focus on where they appear in the results: 'Why aren't we number one in google?'
But SEO isn't just about how high you are. It's also about how people perceive you in the results - is it clear why your web page is relevant to what the person's searching for?
So we focus not just on how to move up the results, but also on what you look like in them.
What you need to do
Fortunately, the sorts of things that search engines like are the sorts of things that are going to help ordinary web users get to and use your site:
- Engaging, web-friendly copy
- Clear, unique page titles
- Descriptions for each page that make sense
- Pages that make it obvious what they're about when people get there
- Links on your page that help someone take the next step
- Lots of links to your pages from other sites
We can help with all this.